Users who don't have an Instagram account can trigger the App Clip by clicking on a link to a Reel that is shared via iMessage or other apps. App Clip allows users to watch the Reel in the Instagram app's native UI. In addition to this, it allows users to scroll through other popular videos and share them with others.

Access the Search Icon: Launch the Instagram app and locate the magnifying glass icon at the bottom of your screen. A simple tap on this icon will transport you to the Explore page, your gateway to Reel-rich content. Keyword or Audio Entry: At the top of the Explore page, a search bar awaits your input.

To find your Instagram video or Reels URL, go to Instagram.com on your computer's website browser. Then, go to your desktop profile and click on the Video or Reels tab. If you want your ad to link to a single Instagram video or Reel, click on that video and then copy the URL from the address bar.