As of September 2023, the average add-to-cart rate across all industries is around 7%, while the average add-to-cart conversion rate is approximately 8%. A good add-to-cart rate would be anything between 8-10%, and a desirable one is generally considered to be 9-11%.

However, data from eCommerce professionals indicates that an average add-to-cart rate is between 3 - 4%. A good add-to-cart rate would lie above this average and is generally considered to be 8 - 10%. If your business falls into this category, you're doing something right.

As opposed to a “buy” button or a “buy now” button, the add-to-cart button allows customers to save items to their cart so they can continue shopping, then complete the checkout process later on in the process.