What is the difference between a campaign and a flow in Klaviyo? In Klaviyo, email flows are automated messages sent out depending on specific filters and triggers. Campaigns are one-time messages that are manually sent to a select target group.

Advanced Reporting & Analytics Another benefit of Klaviyo for eCommerce email marketing is that it not only offers excellent reporting and analytics data, but presents your data in an easy to understand format, enabling you to make positive improvements to your emails and flows based on these actionable insights.