Nov 2, 2022 · Author of the best-selling books Obviously Awesome and Sales Pitch. ... Once you have multiple products, you will have choices to make about how ...

Apr 27, 2023 · Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch. 1y Edited.

Nov 13, 2021 · They give you a legitimate, battle-tested framework and a step-by-step guide to getting something meaningful done that delivers key results.

Jan 26, 2023 · Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch. ... I'm a super big fan of Lenny's podcast.

Feb 8, 2017 · Weak positioning is at the root of most marketing and sales problems. That's because we rarely position our products deliberately.

Mar 28, 2023 · Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch. 1w.

April Dunford is the author of the must-read best-selling book Obviously Awesome, a definitive guide to product positioning. She spent 25 years leading ...

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Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest ...