Users who don't have an Instagram account can trigger the App Clip by clicking on a link to a Reel that is shared via iMessage or other apps. App Clip allows users to watch the Reel in the Instagram app's native UI. In addition to this, it allows users to scroll through other popular videos and share them with others.

On the other hand, replays on Reels are counted. Considering that reels start replaying automatically—and that the second it starts playing, a view is added to the count—you can probably understand why vertical videos tend to have more visualizations and, consequentially, more exposure on the platform.

Instagram Reels Play is an invite-only bonus program that lets you earn money on your reels content. If you are invited, you will receive a pop-up notification and an invite that appears in your Professional Dashboard on the Instagram app. This bonus program is currently available in English and Korean.