Beyond looking at keywords, our systems also analyse if content is relevant to a query in other ways. We also use aggregated and anonymised interaction data to assess whether Search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance.

To give you the most useful information, Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query.

Rankings in SEO refers to a website's position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term , or the quality of backlinks pointing to the page.

the algorithm considers the overall value of a webpage when ranking search listings. it does this by identifying links from prominent websites.