Google Search Essentials are eligibility guidelines that dictate whether online content ranks and performs well on Google. These standards aim to create a positive user experience for searchers by presenting them with relevant, high-quality content.

If a website uses keywords excessively, the search engine will consider it to be keyword stuffing, and it will penalize the website by reducing its search engine rankings. Keyword stuffing can negatively affect a website's SEO in several ways.

Google has introduced two new sections to its spam policies: “expired domain abuse” and “site reputation abuse.” It also overhauled an existing section previously called “spammy auto-generated content,” now called “scaled content abuse.”