A digital creator or content creator, on the other hand, is someone who creates content for digital properties, such as YouTube or Instagram. Creators consider creating high quality content to be their career.

Originally launched for iOS in October 2010 by Kevin Systrom and Mike Krieger, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion by June 2018.

Using relevant and popular hashtags based on your content will significantly boost your engagements and help you reach 500 Instagram followers. Utilize tools like SocialBu to monitor your hashtags to get high engagement rates. Use a mix of popular, niche-based, and branded hashtags to target a wide audience section.

Search creators by username or using keywords like “sports” or “fashion”. Recommendations shows creators recommended to you based on things like their past partnerships, growth rates and those with high-performing content. Interested creators shows creators who have expressed an interest in working with your brand.