Apr 10, 2024 · This tutorial shows you how to set up a purchase event on your website so you can measure when someone makes a purchase.

The following table lists most of the event parameters from automatically collected events, enhanced measurement events, and recommended events.

Oct 19, 2022 · GA4 eCommerce Tracking with GTM (Google Tag Manager)​​ Below is an example of the purchase event, we are passing a parameter called "items" and ...

Apr 17, 2024 · Measure a purchase by sending a purchase event with one or more items defined with the relevant fields. For details on the parameters to send, ...

Set up a purchase event · GA4 ecommerce migration guide

Jun 21, 2023 · Is it possible to send custom parameters to GA4 inside a purchase event like the below: Specifically, will I be able to see the custom parameter ...

An event parameter is an additional piece of data about a user interaction on a website and/or app, offering valuable context and details about the interaction.

Oct 22, 2020 · Individual parameters are set by adding them to the Event Parameters table. For the most part, you'll only need to add the items parameter, but ...

Mastering GA4 event parameters means being able to properly set up and interpret these parameters, facilitating data-driven decision-making and ultimately ...