Apr 10, 2024 · This tutorial shows you how to set up a purchase event on your website so you can measure when someone makes a purchase.
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People also ask
How to see the parameters of an event in GA4?
How Do I See Event Parameters in GA4? Within the GA4 standard reports, the simplest way to see your event parameters is to first look at a list of your events. You can see this below where I've clicked into the “Events” report, which is within the “Engagement” reporting section on the left-hand navigation.
How many parameters can you have on a single event in GA4?
Logged item
Limit (For 360 limits, go here)
Event parameters per event
25 event parameters
Item-scoped parameters per event
In addition to the prescribed item-scoped parameters for each recommended ecommerce event, you can include up to 27 item-level custom parameters in an ecommerce event.
How do I add custom event parameters in GA4?

Setting up GA4 Event Parameters via GTM

1
Open GTM and create a GA4 event tag type.
2
Name your event. Choose your Analytics in Configuration tag (we assume that it is already connected. ...
3
Create User-defined Variable. ...
4
Add Trigger and Save Tag. ...
5
Debug and Publish Container.
An event parameter is an additional piece of data about a user interaction on a website and/or app, offering valuable context and details about the interaction.
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Oct 19, 2022 · GA4 eCommerce Purchase event is a recommended event for tracking the final transaction or orders in GA4.
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Apr 17, 2024 · Measure a purchase by sending a purchase event with one or more items defined with the relevant fields. For details on the parameters to send, ...
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The following table lists most of the event parameters from automatically collected events, enhanced measurement events, and recommended events.
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Jun 21, 2023 · Is it possible to send custom parameters to GA4 inside a purchase event like the below: Specifically, will I be able to see the custom parameter ...
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Google Analytics event parameters are a way of enhancing the tracking of key events that take place on a website, which can range from clicking on links, ...
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Oct 22, 2020 · Individual parameters are set by adding them to the Event Parameters table. For the most part, you'll only need to add the items parameter, but ...
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