Jul 11, 2023 · Based on the data we collected, we've calculated the average cart abandonment rate of 70.19%. This value is an average calculated based on 49 ...

Sep 21, 2016 · Now in all fairness, a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – it is users ...

At Baymard we've tracked the global average cart abandonment rate for 14 years, and it currently sits at 70.19%. After e-commerce sites have invested vast ...

Jan 19, 2011 · These are all general reasons customers abandon their shopping cart. 1) Distractions. During checkout people can be distracted. These ...

Mar 31, 2011 · We've set out to create the most comprehensive list containing all available statistics on shopping cart abandonment rates.

Jan 19, 2024 · According to Baymard Institute, 70.19% of online shopping carts are abandoned. Think about that. For every 100 potential customers, 70 of ...

Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can ...

Jan 26, 2024 · 1. Almost 70% of shoppers abandon their carts. The average cart abandonment rate is 69.99%, according to Baymard Institute. This is an average ...